What is Facebook?
…a social utility that connects you with the people around you...
· Free website allowing people to share and connect with people around the world through an internet based networking system.
· Facebook is the most popular social networking site in English speaking countires; &
· Is the 2nd most popular thing among undergraduates (tied with beer and only ranked lower than the iPod).

Retrieved August 7, 2008, from http://www.facebook.com/fbnew.php?next=http%3A%2F%2Fwww.facebook.com%2Fhome.php%3F




Uses:
· Keep up with friends and family;
· Share unlimited quantity of photos and videos;
· Control privacy online;
· Reconnect with old classmates;&
· To add friends, send messages and notify friends about events, experiences and other happenings. (Wikipedia)

Educational Uses:

Educational Use.doc


Basics:
Status: Active - 2nd largest social network on the web. "It's embedded itself to an extent where it's hard to get rid of.” (Chris Hughes)
Sep 2007: ranked 7th in terms of traffic. Current = 5th.


Target Audience: High school & College students.

Categories: Network, phenomenon, company, and a brand.

Privacy
:
People can only see the profiles of confirmed friends and the people in their networks. You can customise the privacy settings at any time to control who can see what.

Join
:
Anyone with a valid email address can join Facebook.

Connect
:
90 million users. Discover the people around you… Join
the networks that reflect your real-life communities to learn more about the people who work, live, or study around you.

Get Active
:
Facebook's Platform enables anyone, anywhere, to build complete applications that you can choose to use.

Facebook Profiles
:
Consists of a number of different sections including Information, Status, Friends, Friends in Other Networks, Photos, Notes, Groups, and The Wall.

Ling B. (2008). Latest from the Facebook Blog. Retrieved August 7, 2008, from http://www.facebook.com/fbnew.php?next=http%3A%2F%2Fwww.facebook.com%2Fhome.php%3F


History:
Facebook Overview
- Facebook ultimately is a Private Company -
However, it is also a Network, phenomenon and a brand.


Name: ‘facebook’ refers to the paper facebooks depicting members of a campus community that some American colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus.

Founded
:
February 4 2004 Cambridge, Massachusetts

Website
:
facebook.com

Type: Social networking

Employees
:
500 (March 2008)

Headquarters
:
Palo Alto, California

Registration
: Required


Advertising: Banner ads (= free)

Languages
:
Catalan, Chinese (traditional), Chinese (simplified), Chinese (Hong Kong), Czech, Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish & Swedish.

Head Hauncho’s
:

Founder and CEO - Mark Zuckerberg
Co-Founder - Dustin Moskovitz
Co-Founder - Chris Hughes
COO - Sheryl Sandberg
VP of Product Management - Matt Cohler

The Who's Who.doc


Cash Flow:


° 2004: Peter Thiel US $500,000
° 2005: Purchasing the domain name facebook.com for $200,000.
° 2005: $12.7 million Accel Partners; & $27.5 million from Greylock Partners.
° September 2007: Microsoft $300 - 500 million = 5% share
° October 24 2007: Microsoft $246 million = 1.6% share
° November 30 2007: Li Ka-shing $60 million (Hong Kong Billionaire) = 0.4% share


$$$: generates revenue from advertising, including banner ads.


Membership:

Membership.doc


May 2008: Facebook attracted 123.9 million unique visitors & 2 million new people join each week.



Features
November 3, 2007, there were seven thousand applications on Facebook, with another hundred created everyday.

° Facebook Profiles: A typical Facebook profile consists of: Information, Status, Friends, Friends in Other Networks, Photos, Notes, Groups, and The Wall. Most of the sections are self-explanatory but some are specific to Facebook.

° Post-conception Extras: news feed; gifts; games; marketplace; beacon; chat; and the platform (inc. markup language).

Unique Features.doc


Privacy
"We may use information about you that we collect from other sources, including but not limited to newspapers and Internet sources such as blogs, instant messaging services, Facebook Platform developers and other users of Facebook, to supplement your profile."
(Facebook Privacy agreement)

Your Privacy on Facebook.doc

Facebook's Privacy Policy.doc



Concerns facebook is a means of surveillance and data mining.
° Right to sell a user's data to private companies, stating: "We may share your information with third parties, including responsible companies with which we have a relationship."

How Applications Interact With Your Information.doc




° Difficulty of deleting user accounts. As of February 29, 2008 Users are responsible for contacting the website to request that their accounts be permanently deleted.

How To Delete Facebook Profile1.doc



Note: if you only choose to "deactivate" your profile it is no longer visible but the information contained within your profile still remains on the website’s server.
User beware!! Privacy has been an issue and it has been compromised several times.

Safety:

Safety.doc

Copyright.doc


Controversy:
· Blocked in several countries including: Syria (= website promoted attacks on authorities; feared Israeli infiltration of Syrian social networks & criticism of the government - punishment = imprisonment); China; & Iran (fears that opposition movements were being organized on the website).

· Privacy has been an issue and it has been compromised several times.

· Lawsuits: former classmates - claim that Facebook had stolen their source code and other intellectual property.

> ConnectU: Claimed Facebook had broken an oral contract for them to build the Facebook site & copied their idea. The parties reached a confidential settlement agreement in February, 2008.

> Studivz: Facebook, on July 18, 2008, sued Studivz, for copying its look, feel, features and services. Claiming: "Studivz's uncontrolled quality standards for service, features and privacy negatively impact the genuine article."

· Blocked Access:
o October 2005 University of New Mexico blocked access to Facebook from its campus computers and networks = abuse of computer resources & therefore violates the university's Acceptable Use Policy.
o May 2007 Ontario government blocked access for employees stating the website was "not directly related to the workplace".

Further Reading
: Conspiracy News - http://novex.blogspot.com/2007/05/conspiracy-behind-facebookcom.html

Awards:

2007 - "Top 100 Classic Websites" (PC Magazine)
2008 - "People's Voice Award" (Webby Awards)

Facebook Vs MySpace:

…significant difference is the level of customization…
> MySpace allows users to decorate their profiles using HTML and Cascading Style Sheets (CSS).
> Facebook only allows plain text.