Social+Networking

= = What is Facebook? //…a **social utility** that **connects you** with the people around you... //  · Free website allowing people to share and connect with people around the world through an internet based networking system.  · Facebook is the most popular social networking site in English speaking countires; &  · Is the 2nd most popular thing among undergraduates (tied with beer and only ranked lower than the iPod). Retrieved August 7, 2008, from http://www.facebook.com/fbnew.php?next=http%3A%2F%2Fwww.facebook.com%2Fhome.php%3F

__Uses: __ · Keep up with friends and family; · Share unlimited quantity of photos and videos; · Control privacy online; · Reconnect with old classmates;& · To add friends, send messages and notify friends about events, experiences and other happenings. (Wikipedia)  __Educational Uses:__

[|Educational Use.doc]
__Basics: __ **__Status__:** Active - 2nd largest social network on the web. "It's embedded itself to an extent where it's hard to get rid of.” (Chris Hughes)
 * Sep 2007:** ranked 7th in terms of traffic. **Current** = 5th.


 * __<span style="color: rgb(0, 204, 255)">Target Audience __<span style="color: rgb(0, 204, 255)">: ** High school & College students.

<span style="color: rgb(0, 204, 255)">Privacy __<span style="color: rgb(0, 204, 255)">: ** People can only see the profiles of confirmed friends and the people in their networks. You can customise the privacy settings at any time to control who can see what. <span style="color: rgb(0, 204, 255)">Join __<span style="color: rgb(0, 204, 255)">: ** Anyone with a valid email address can join Facebook. <span style="color: rgb(0, 204, 255)">Connect __<span style="color: rgb(0, 204, 255)">: **<span style="color: rgb(0, 204, 255)"> 90 million users. Discover the people around you… Join the networks that reflect your real-life communities to learn more about the people who work, live, or study around you. <span style="color: rgb(0, 204, 255)">Get Active __<span style="color: rgb(0, 204, 255)">: ** Facebook's Platform enables anyone, anywhere, to build complete applications that you can choose to use. <span style="color: rgb(0, 204, 255)">Facebook Profiles __<span style="color: rgb(0, 204, 255)">: **<span style="color: rgb(0, 204, 255)"> Consists of a number of different sections including Information, Status, Friends, Friends in Other Networks, Photos, Notes, Groups, and The Wall.
 * __<span style="color: rgb(0, 204, 255)">Categories __<span style="color: rgb(0, 204, 255)">: ** Network, phenomenon, company, and a brand.
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Ling B. (2008). Latest from the Facebook Blog. Retrieved August 7, 2008, from http://www.facebook.com/fbnew.php?next=http%3A%2F%2Fwww.facebook.com%2Fhome.php%3F __<span style="font-size: 28pt; color: rgb(51, 102, 255); font-family: 'Maiandra GD'">History: __ **<span style="font-size: 14pt; color: rgb(0, 204, 255); font-family: 'Maiandra GD'">Facebook Overview ** **__<span style="font-size: 14pt; color: rgb(0, 204, 255); font-family: 'Maiandra GD'">Name __****<span style="font-size: 14pt; color: rgb(0, 204, 255); font-family: 'Maiandra GD'">: ** ‘facebook’ refers to the paper facebooks depicting members of a campus community that some American colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus. <span style="color: rgb(0, 204, 255)">Founded __<span style="color: rgb(0, 204, 255)">: ** February 4 2004 Cambridge, Massachusetts <span style="color: rgb(0, 204, 255)">Website __<span style="color: rgb(0, 204, 255)">: ** facebook.com <span style="color: rgb(0, 204, 255)">Employees __<span style="color: rgb(0, 204, 255)">: ** 500 (March 2008) <span style="color: rgb(0, 204, 255)">Headquarters __<span style="color: rgb(0, 204, 255)">: ** Palo Alto, California <span style="color: rgb(0, 204, 255)">Registration __**<span style="color: rgb(0, 204, 255)">: Required
 * - Facebook ultimately is a Private Company -**
 * However, it is also a Network, phenomenon and a brand.**
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 * __<span style="font-size: 14pt; color: rgb(0, 204, 255); font-family: 'Maiandra GD'">Type __****<span style="font-size: 14pt; color: rgb(0, 204, 255); font-family: 'Maiandra GD'">: ** Social networking
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<span style="color: rgb(0, 204, 255)">Languages __<span style="color: rgb(0, 204, 255)">: **<span style="color: rgb(0, 204, 255)"> Catalan, Chinese (traditional), Chinese (simplified), Chinese (Hong Kong), Czech, Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish & Swedish. <span style="color: rgb(0, 204, 255)">Head Hauncho’s __<span style="color: rgb(0, 204, 255)">: ** Founder and CEO - Mark Zuckerberg Co-Founder - Dustin Moskovitz Co-Founder - Chris Hughes COO - Sheryl Sandberg VP of Product Management - Matt Cohler
 * __<span style="font-size: 14pt; color: rgb(0, 204, 255); font-family: 'Maiandra GD'">Advertising __****<span style="font-size: 14pt; color: rgb(0, 204, 255); font-family: 'Maiandra GD'">: ** Banner ads (= free)
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[|The Who's Who.doc]
<span style="font-size: 14pt; color: rgb(0, 204, 255); font-family: 'Maiandra GD'">Cash Flow: __**
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° **2004:** Peter Thiel US $500,000 ° **2005:** Purchasing the domain name facebook.com for $200,000. ° **2005:** $12.7 million Accel Partners; & $27.5 million from Greylock Partners. ° **September 2007:** Microsoft $300 - 500 million = 5% share ° **October 24 2007:** Microsoft $246 million = 1.6% share ° **November 30 2007:** Li Ka-shing $60 million (Hong Kong Billionaire) = 0.4% share

** $$$: generates revenue from advertising, including banner ads. **
 * <span style="font-size: 28pt; color: rgb(51, 102, 255); font-family: 'Maiandra GD'">__Membership:__ **

[|Membership.doc]
__ Features __ //<span style="font-size: 18pt; color: rgb(8, 8, 8); line-height: 115%">November 3, 2007, there were seven thousand applications on Facebook, with another hundred created everyday. //<span style="font-size: 18pt; color: rgb(8, 8, 8); line-height: 115%; font-family: Wingdings"> <span style="font-size: 18pt; color: rgb(8, 8, 8); line-height: 115%; font-family: Wingdings"> ° <span style="font-size: 18pt; color: rgb(8, 8, 8); line-height: 115%; font-family: Wingdings"> **//<span style="font-size: 18pt; color: rgb(8, 8, 8); line-height: 115%">Facebook Profiles: //**<span style="font-size: 18pt; color: rgb(8, 8, 8); line-height: 115%"> <span style="font-size: 18pt; color: rgb(8, 8, 8); line-height: 115%">A typical Facebook profile consists of: Information, Status, Friends, Friends in Other Networks, Photos, Notes, Groups, and The Wall. Most of the sections are self-explanatory but some are specific to Facebook.
 * __May 2008__:** Facebook attracted 123.9 million unique visitors & **2 million** new people join **each week.**

° <span style="font-size: 18pt; color: rgb(8, 8, 8); line-height: 115%; font-family: Wingdings"> **//<span style="font-size: 18pt; color: rgb(8, 8, 8); line-height: 115%">Post-conception Extras: //**<span style="font-size: 18pt; color: rgb(8, 8, 8); line-height: 115%"> <span style="font-size: 18pt; color: rgb(8, 8, 8); line-height: 115%">news feed; gifts; games; marketplace; beacon; chat; and the platform (inc. markup language). <span style="font-size: 18pt; color: rgb(8, 8, 8); line-height: 115%">

[|Unique Features.doc]
__ Privacy __ **// "We may use information about you that we collect from other sources, including but not limited to newspapers and Internet sources such as blogs, instant messaging services, Facebook Platform developers and other users of Facebook, to supplement your profile." //**  // (Facebook Privacy agreement) //

[|Facebook's Privacy Policy.doc]
**//__ Concerns facebook is a means of surveillance and data mining. __//**  °  **// Right to sell a user's data //**// to private companies, stating: "We may share your information with third parties, including responsible companies with which we have a relationship." //

[|How Applications Interact With Your Information.doc]
° **// Difficulty of deleting user accounts //**//. //// As of [|February 29], [|2008] // // Users are responsible for contacting the website to request that their accounts be permanently deleted. //

[|How To Delete Facebook Profile1.doc]
**// Note: //**// if you only choose to "deactivate" your profile it is no longer visible but the // // information contained within your profile still remains on the website’s server. //  **// User beware!! Privacy has been an issue and it has been compromised several times.

//** <span style="font-size: 18pt; color: rgb(51, 51, 51); line-height: 115%; font-family: Papyrus"> **//__ Safety: __//**

[|Copyright.doc]
**//__ Controversy: __//** · **// Blocked in several countries //** including: Syria (= website promoted attacks on authorities; feared Israeli infiltration of Syrian social networks & criticism of the government - punishment = impri sonment); China ; & Iran (fears that opposition movements were being organized on the website).

· ** Privacy ** has been an issue and it has been compromised several times.

· ** Lawsuits: ** former classmates - claim that Facebook had stolen their source code and other intellectual property.


 * // > ConnectU: //** Claimed Facebook had broken an oral contract for them to build the Facebook site & copied their idea. The parties reached a confidential settlement agreement in February, 2008.


 * // > Studivz: //** Facebook, on July 18, 2008, sued Studivz, for copying its look, feel, features and services. Claiming: "Studivz's uncontrolled quality standards for service, features and privacy negatively impact the genuine article."

· ** Blocked **** Access:  ** o October 2005 University of New Mexico blocked access to Facebook from its campus computers and networks = abuse of computer resources & therefore violates the university's Acceptable Use Policy. o May 2007 Ontario government blocked access for employees stating the website was "not directly related to the workplace". Further Reading __//**** : ** Conspiracy News - http://novex.blogspot.com/2007/05/conspiracy-behind-facebookcom.html //__ Awards: __// **// 2007 - //**// "Top 100 Classic Websites" (PC Magazine) // **// 2008 - //**// "People's Voice Award" (Webby Awards) // //__ Facebook Vs MySpace: __// **// …significant difference is the level of customization… //** **// > //** // MySpace allows users to decorate their profiles using HTML and // // Cascading Style Sheets (CSS). //  **// > //**// Facebook only allows plain text. //
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